{"id":8488638,"uuid":"a074fe0a-19f6-48fd-ae8a-7ba6920faa36","name":"Under New Management Sweatshirt","description":"<p>Make a statement the Shelby way with this Under New Management Jumper, inspired by the iconic warning used throughout Peaky Blinders. Featuring vintage-style typography and a razor-blade motif, the design captures the moment the Shelbys take control \u2014 decisively, unmistakably, and without negotiation.<\/p><p>Made from soft organic cotton, it\u2019s perfect for everyday wear or gifting to any fan who appreciates the sharp authority of the Peaky Blinders.<\/p>","brand":null,"metaTitle":"Peaky Blinders Jumper | Official Sweater | Peaky Blinders","metaDescription":"Claim your territory with this official Peaky Blinders sweatshirt. The iconic Under New Management design, by order of the Peaky Blinders.","metaImage":null,"noIndex":false,"approvalStatus":"approved","ecoIcons":["organic-icon.png","low-carbon-icon.png","ethical-icon.png"],"isBundle":false,"type":"Printed Sweater","specifications":"Certified organic cotton sweatshirt, 300 gsm. Wash cool, hang dry. GM-free. Not tested on animals. Does not contain animal-derived products. Material made in a renewable energy-powered factory, audited for a wide range of social and sustainability criteria. Made to be remade - scan the QR code in the care label to send it back when worn out.","sizeChartId":23,"sizeCount":8,"urlName":"under-new-management-peaky-blinders-jumper","customiseIt":false,"enableAddToCart":true,"collection":{"title":"Peaky Blinders Official Merchandise","urlName":"peaky-blinders-official-merchandise"},"reviews":{"raw":[{"id":74504,"reviewableId":8488638,"reviewableName":"Under New Management Sweatshirt","images":[],"author":"Anne Condron","customer":"Anne Condron","date":"May 12, 2026","rating":5,"text":"Got this sweatshirt for my husband.He loves it! Very good quality and good fit.","sentiment":0.9,"reply":{"id":57906,"text":"We are glad your husband appreciates the fit and quality of his new Peaky Blinders sweater, Anne.","author":"Peaky Blinders"}}],"rating":5,"count":1,"summary":null},"lifestyleImages":[{"full":"https:\/\/images.podos.io\/7ebce511cc2374790d7d114a456c18fdf7cf487360b1e006.jpg?z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","1080":"https:\/\/images.podos.io\/7ebce511cc2374790d7d114a456c18fdf7cf487360b1e006.jpg.jpg?w=1080&h=auto&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","640":"https:\/\/images.podos.io\/7ebce511cc2374790d7d114a456c18fdf7cf487360b1e006.jpg.jpg?w=640&h=auto&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","480":"https:\/\/images.podos.io\/7ebce511cc2374790d7d114a456c18fdf7cf487360b1e006.jpg.jpg?w=480&h=auto&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","120":"https:\/\/images.podos.io\/7ebce511cc2374790d7d114a456c18fdf7cf487360b1e006.jpg.jpg?w=auto&h=120&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","altText":"Man wearing a navy peaky blinders jumper with the text 'Under New Management by Order of the Peaky Blinders' printed on the front","color":"Navy Blue"},{"full":"https:\/\/images.podos.io\/b54e79d5693c490c75586489de2e991f7e8c522b5919d1b3.jpg?z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","1080":"https:\/\/images.podos.io\/b54e79d5693c490c75586489de2e991f7e8c522b5919d1b3.jpg.jpg?w=1080&h=auto&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","640":"https:\/\/images.podos.io\/b54e79d5693c490c75586489de2e991f7e8c522b5919d1b3.jpg.jpg?w=640&h=auto&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","480":"https:\/\/images.podos.io\/b54e79d5693c490c75586489de2e991f7e8c522b5919d1b3.jpg.jpg?w=480&h=auto&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","120":"https:\/\/images.podos.io\/b54e79d5693c490c75586489de2e991f7e8c522b5919d1b3.jpg.jpg?w=auto&h=120&z=1&fx=0.5&fy=0.5&project=peaky-blinders-389204","altText":"Woman wearing a navy peaky blinders jumper with white text reading 'Under New Management By Order of the Peaky Blinders' and a razor blade graphic on the front","color":"Navy Blue"}],"ugcImages":[],"videos":[],"designCrossSellData":{"enabled":false,"designFile":null},"crossSellProducts":[],"options":{"Navy Blue":{"colour":"Navy Blue","groupColour":"Blue","sizes":{"S":{"price":40,"salePrice":0,"uuid":"a074fe0d-7e5a-4d99-aab6-a37d50b672dc"},"M":{"price":40,"salePrice":0,"uuid":"a074fe0d-9a70-4219-b2cc-01f7c3582cec"},"L":{"price":40,"salePrice":0,"uuid":"a074fe0d-b1ef-47b4-bf40-ab7603a71e48"},"XL":{"price":40,"salePrice":0,"uuid":"a074fe0d-ca2b-436e-b2f8-33dff9b24b07"},"XXL":{"price":40,"salePrice":0,"uuid":"a074fe0d-e177-411e-af49-32c9d673284e"},"XXXL":{"price":40,"salePrice":0,"uuid":"a074fe0d-f861-4bad-8b99-f35a1dbd7537"},"XXXXL":{"price":40,"salePrice":0,"uuid":"a074fe0e-111b-436e-8384-be22f390c611"},"XXXXXL":{"price":40,"salePrice":0,"uuid":"a074fe0e-27e5-4991-b102-731234ec7b40"}},"flatImage":{"full":"https:\/\/images.podos.io\/55f8c1989ebc364a3a46be2837a0ea4bff6cff54de8f2653.png","1080":"https:\/\/images.podos.io\/55f8c1989ebc364a3a46be2837a0ea4bff6cff54de8f2653.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/55f8c1989ebc364a3a46be2837a0ea4bff6cff54de8f2653.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/55f8c1989ebc364a3a46be2837a0ea4bff6cff54de8f2653.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/55f8c1989ebc364a3a46be2837a0ea4bff6cff54de8f2653.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":40,"defaultVariantUuid":"a074fe0d-7e5a-4d99-aab6-a37d50b672dc","thumbnail":{"type":"color","value":"#0d1b30"},"backImage":false},"Black":{"colour":"Black","groupColour":"Black","sizes":{"S":{"price":40,"salePrice":0,"uuid":"a1641426-82d5-45e0-86ca-94bcf9251723"},"M":{"price":40,"salePrice":0,"uuid":"a1641426-906f-466f-9a86-94628876b135"},"L":{"price":40,"salePrice":0,"uuid":"a1641426-9b9c-4316-b51f-218cde4c361e"},"XL":{"price":40,"salePrice":0,"uuid":"a1641426-a75a-40c2-8515-3b8417d1bc1d"},"XXL":{"price":40,"salePrice":0,"uuid":"a1641426-b262-473e-b352-d1e5d5df58ef"},"XXXL":{"price":40,"salePrice":0,"uuid":"a1641426-bd6c-45a9-a118-8efc4b729667"},"XXXXL":{"price":40,"salePrice":0,"uuid":"a1641426-cae3-47af-ad5a-10fc14f555f9"},"XXXXXL":{"price":40,"salePrice":0,"uuid":"a1641426-d6fe-4118-98a6-d45801cc91d9"}},"flatImage":{"full":"https:\/\/images.podos.io\/2a0276812985c44bf3be2055ec0fcd77645eb8ad3446c8b6.png","1080":"https:\/\/images.podos.io\/2a0276812985c44bf3be2055ec0fcd77645eb8ad3446c8b6.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/2a0276812985c44bf3be2055ec0fcd77645eb8ad3446c8b6.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/2a0276812985c44bf3be2055ec0fcd77645eb8ad3446c8b6.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/2a0276812985c44bf3be2055ec0fcd77645eb8ad3446c8b6.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":40,"defaultVariantUuid":"a1641426-82d5-45e0-86ca-94bcf9251723","thumbnail":{"type":"color","value":"#000000"},"backImage":false}},"bundleItems":[],"price":40,"totalBundlePrice":0,"salePrice":0,"labels":[],"tags":{"0":"vintage","1":"typography","2":"retro","3":"warning","4":"heritage","5":"order","6":"Quote","7":"under","8":"gang","9":"new","10":"classic","11":"family","12":"razor","13":"statement","14":"tv","15":"official","16":"management","17":"iconic","18":"arthur","19":"sharp","20":"birmingham","21":"blade","22":"takeover","23":"thomas","24":"peaky","25":"1920s","26":"blinders","27":"series","28":"authority","29":"shelby","31":"garrison","32":"shelbycompany"},"baseSku":"RNA4","personalizationTemplate":null,"showSaleBadge":true}